Before each reading, we are reviewing the letter phonograms as well, using Barefoot ragamuffins reading curricula, Reading Lessons Through Literature, which teaches reading with the Orton phonogram method. The curricula basically teaches reading with 75 phonograms and about 30 spelling rules and makes up most of the english language! English actually makes since, though they don't teach us this in school. We've learned all the basic phonograms of the alphabet A-Z (holding off on the letter combinations until a little later) and are reviewing them several times a week. While we do this, I have George pretend to be the "letter monster" which gobbles up the correct phonogram after I lay out three or more letters, asking him to match the phonogram sound I gave to a letter. Anyway, it's a nice review.
Another plus of story time for George, to get him excited, is having milk (and in a bottle). Only at story time is he aloud to have milk in a bottle, and it's a big draw of getting him running to story time! As he's older, he'll probably outgrow this want of a bottle, but in the meantime he's associating story time with security and love. What better association can you have with sitting down and reading a good book?!